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Road Sign Taken From: www.proshieldsafetysigns.co.uk |
In some cases it is important that the text is easily legible. The best example of this is road signs. Drivers need to be able to read signs quickly and easily, usually from a distance so that they will be able to make a decision in time. If the designer didn't make signs easily legible it could cause a serious accident.
NHS Advertisment for stopping smoking during pregnecy. Taken From: www.thetelegraphandargus.co.uk/ |
However the designers doesn't always have to use text that is legible. Sometime the image used can be strong enough to convey the message and the text is used to strength this or to add extra information.
This advertisement for stopping smoking during pregnancy. Almost all the text is very small and would be difficult to read at a quick glance. However the image itself tell the viewer everything. If you smoke during pregnancy your baby smokes as well. The text is used to add information on how it harms yours child and how to get help.
David Carson is a graphic designer who uses text that is not always legible. I have chosen to look at him because he is known for his graphic designs for magazines, which is what I am doing for my current brief.

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