Check out this short video from Milton Glaser about his I love New York logo, http://www.logodesignlove.com/i-love-new-york-logo
Glaser answers questions like are you ever annoyed by the prevalence of the “I Love New York” logo? and are you upset you don’t have the trademark to the image?
Wednesday, 29 February 2012
Looking for A Hero
Sometimes designer are heroes to people for more reasons than there designs, sometimes it is the person themselves, their beliefs, bravery or revolutionary ideas. For this reason I have chosen to look at Milton Glaser not only for his designs but for his ethics. Milton Glaser is probably most famous for designing the I 
NY logo. Seen almost everywhere today: I NY is not only recognizable but been re-mixed into many different versions.
Back in the Seventies, New York had a bad reputation, crime was at it’s highest level recored, there was a drugs epidemic, neighbourhoods had become delapitated and deteriorated and in 1977 a blackout caused rioting and looting that resulted in 4,500 arrests. , So to combat the terrible publicity William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State that would generate tourism. Doyle also recruited Milton Glaser to work on a campaign that would regenerate the fortunes of New York State.
NY logo became even more prominent. Creating a sense of unity among the people Glaser recreated the iconic logo reading ‘I love New York More Than Ever’ with a small black spot on the heart which symbolizes the world trade centre site and is also the approximate location of Manhattan island.
‘I woke up one day, a few days after 9/11. I thought, you know, “I love New York” isn’t the story anymore. Something happened. And I realized that what had happened was an injury, like when a friend of yours, somebody you love, gets terribly sick. You suddenly become conscious of how much you care for them. That’s the inevitable consequence of somebody you have affection for. And I realized that my feeling about the city had deepened.’
NY logo. Seen almost everywhere today: I NY is not only recognizable but been re-mixed into many different versions.Back in the Seventies, New York had a bad reputation, crime was at it’s highest level recored, there was a drugs epidemic, neighbourhoods had become delapitated and deteriorated and in 1977 a blackout caused rioting and looting that resulted in 4,500 arrests. , So to combat the terrible publicity William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State that would generate tourism. Doyle also recruited Milton Glaser to work on a campaign that would regenerate the fortunes of New York State.
In the back of a New York taxi Glaser pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”. Developing the idea so that the letters were stacked, (Similar to the steel sculpture Love by American Pop artist Robert Indiana) set in a rounded slab serif typeface called American Typewriter and using the symbol of a heart Glaser created the iconic logo we all know and love today.
“That little scrap of paper is probably worth as much as a small Picasso,” he says with a smile. Interview with Alastair Sooke for the Telegraph
Today Glaser’s I NY design generates more than $30 million a year and now at 81 Glaser doesn’t see a cent of the money his design creates
NY design generates more than $30 million a year and now at 81 Glaser doesn’t see a cent of the money his design creates‘I agreed to do it as a pro bono job because it was of benefit to the state.”
This is the reason why have chosen to look at Milton Glaser as a hero, not only because of his iconic designs but also his beliefs. Glaser chose to do the iconic I NY logo voluntarily because it would helped the state that he loved. Glaser has strong beliefs that what you design can change the world if you want them too which is something I would like to believe that my work could do anfter looking at Glaser.
NY logo voluntarily because it would helped the state that he loved. Glaser has strong beliefs that what you design can change the world if you want them too which is something I would like to believe that my work could do anfter looking at Glaser.‘No, that’s what it should be. You want to do things like that, where you feel you can actually change things.’
Chipp Kidd's Interview with Milton Glaser
After 9/11 Glaser’s I NY logo became even more prominent. Creating a sense of unity among the people Glaser recreated the iconic logo reading ‘I love New York More Than Ever’ with a small black spot on the heart which symbolizes the world trade centre site and is also the approximate location of Manhattan island.
‘I woke up one day, a few days after 9/11. I thought, you know, “I love New York” isn’t the story anymore. Something happened. And I realized that what had happened was an injury, like when a friend of yours, somebody you love, gets terribly sick. You suddenly become conscious of how much you care for them. That’s the inevitable consequence of somebody you have affection for. And I realized that my feeling about the city had deepened.’Chipp Kidd's interview with Milton Glaser
Wednesday, 22 February 2012
Semester 2: Everything Graphics
"The creative process is not preformed by the skilled hand alone but must be a unified process in which the head, heart and hand play a simultaneous role"
Hebert Bayer
This quote says that a skilled hand cannot create a piece of work but like a recipe that will create amazing food it needs more than one ingredients. A brain, for thinking and ideas, the hands for technique, skill and production, and the heart to add emotion and engagement. With this recipe designer will create clever, engaging work with beautiful craftsmanship.
Design can be for many and almost any reason, it can
- persuade
- invite
- engage
- educate
- inform
- express
- debate
And how these are do can be done in many ways, media platforms allow endless possibilities for the designer. Advertising is an example of a design that persuades, invites and engages.
This advert for McCain's chips invites the viewer to buy thier chips. It is aimed at mums and young families promoting that McCain chips are made from British chips, are a healthly thing to thing to eat and give to your family, they also promote that they are one of your five a day. This advert is promoted on the media platform of television back up buy internet and website advertisment. However advertisments can also be launched the other way through viral advertisments.
The Samsung Tv advert that uses sheep to advertise its product is a viral advertisement that became massivly popular online. This advert has the same great ideas, visual language and persion as an advert that is shown on tv however virals are usually cheaper to produce and rely upon word of mouth to advertise the product.
Leaflets and posters are examples of design that informs and educates. Leaflets and posters can be for a wide range of products, places and information.
This example of an NHS poster for stopping smoking whilst pregnant is both informative as well as educational. The posters idea is creative using strong imagery and small type to almost shock the viewer into stopping smoking.
This leaflet for diving educates people about the diving company, it informs the reader who they are what they do and where to find them.
These are only a few examples of graphic design, there are many ways to produce graphic design in any media platform. The key principle is that every piece of design will consider its audience and context, the visual language and the design and composition. It will also include almost all of the point above and be engaging, expressive and will either inform, educate or persuade the viewer who is reading, watching or looking at it.
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