My Fith ITAP Lecture

The 5 key principles from this lecture are:

• Legibility
• Researching the content
• Researching the practise
• Tone Of Voice
• Visual Hierarchy

This ITAP lecture emphasised the importance of research when creating a piece of work, not only researching the content for a piece of work but also the practise for it. Giving the notion of how important and effective good research can be.

Waiting for the Light Bulb

Finding inspiration for a piece of work or a project can come in all shapes and sizes and from all directions. It could be something small, a moment of the day, an object or a few words that strikes inspiration into the mind or it could be something massive that ignites the spark that is needed, a piece of history, an event or an era, a place, city or country or a person . Inspiration could and should come from anywhere.

My inspiration comes from things that surround me. If I'm in my room it's things that I have collected or things that are important to me, family photos, things that remind me of good times, or other artists work that inspire me or that I like. When I'm out inspiration can come from a place that I'm in, the building or a person, or something that I over here that gives me ideas. Sometimes something just pops up from out of no where, but this is hardly ever.

This is a piece of work for the current design brief. The initial inspiration came from artist's work that I wanted to recreate within my own, Sabrina Ward Harrison and Robert Rauschenburg. After this initial idea of wanting to produce some form of collage I went to New Street. Here I was inspired by the things I saw and collected, train tickets, time tables and maps. From this inspiration i went on to produce this collage that I wanted to reflect not only travel but also people who I saw there. 

There No Such Thing As Everyone

The audience is one of the most important aspects to consider when an artist is creating a piece of art work, this is even more so when you are a visual communicator. To be able to create a clear message that is understandable to your audience you must understand the person you are trying to convey it too. The most important thing to remember is that there is no such audience as everyone; you wouldn't produce the same advert for a child as you would for adult just the same as you wouldn't create an advert for for old people as you would for a teenager it simply wouldn't work. An adult advert wouldn't attract a child, it would be too complicated, they wouldn't understand hidden messages and the images used would be unlikely to appeal to them. Through understanding the audience you are directing it too you can understand what would appeal to them, what they would understand etc, and only by understanding your audience can you understand how to convey your message.The best example of this is the importance of an audience in the advertisement of a product. To sell a product the producer must have a clear idea of who is going to buy it and aim the advert at them. There would be no point in creating an advert directed at women for men's sportswear.

An advert that has a very clear and strong message done in beautiful illustrations is the new Twinings tea advert. Clearly this advert is aimed at women. Lost, alone in the rough and dangerous sea the boat is transported to a safe and beautiful island full of tranquility and peace. The message is clear that women are trying to juggle life and that sometimes things go of track and women get stressed and feel lost but drinking Twinings tea gives peace and tranquility and restores them to a refreshed and new them. This message is enhanced with their soft choice of song and gentle colouring and illustrations which portrays this message well and clearly.

My Fourth ITAP Lecture

'Research and Inspiration'

My 5 key principles from this lecture are:

• Research
• Practise
• Visual Vocabulary
• Inspiration
• Audience

The focus of this ITAP lecture is through a deeper understanding of both the subject, your own practise and the audience you are aiming it towards it will enhance not only your work but the message you are trying to convey