There No Such Thing As Everyone

The audience is one of the most important aspects to consider when an artist is creating a piece of art work, this is even more so when you are a visual communicator. To be able to create a clear message that is understandable to your audience you must understand the person you are trying to convey it too. The most important thing to remember is that there is no such audience as everyone; you wouldn't produce the same advert for a child as you would for adult just the same as you wouldn't create an advert for for old people as you would for a teenager it simply wouldn't work. An adult advert wouldn't attract a child, it would be too complicated, they wouldn't understand hidden messages and the images used would be unlikely to appeal to them. Through understanding the audience you are directing it too you can understand what would appeal to them, what they would understand etc, and only by understanding your audience can you understand how to convey your message.The best example of this is the importance of an audience in the advertisement of a product. To sell a product the producer must have a clear idea of who is going to buy it and aim the advert at them. There would be no point in creating an advert directed at women for men's sportswear.

An advert that has a very clear and strong message done in beautiful illustrations is the new Twinings tea advert. Clearly this advert is aimed at women. Lost, alone in the rough and dangerous sea the boat is transported to a safe and beautiful island full of tranquility and peace. The message is clear that women are trying to juggle life and that sometimes things go of track and women get stressed and feel lost but drinking Twinings tea gives peace and tranquility and restores them to a refreshed and new them. This message is enhanced with their soft choice of song and gentle colouring and illustrations which portrays this message well and clearly.