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Thursday 1 March 2012

Semester 2: Information Design

Design information is something that most people take for granted. From the moment we get up in the morning, all through out the day, till the moment we go to bed we constantly use design information in our lives. Some examples of design information are:
  • Nutritional Tables on food packaging
  • Bus Timetables
  • Map
  • Road Signs
  • Menu
  • Recipe
  • leaflets
  • Brochures
  • Instruction Manuals
  • A Bill
All these things and more have had many hours spent being designed so that we can understand and use the information. The design is almost invisible to the viewer however if it was designed badly and they can't understand the information or struggle to, the viewer may begin to notice that someone hasn't doesn't a good job. The key principles of good design information are:
  1. Visual Hierarchy- type/colour/line/space
  2. Grouping Information- line/space/type
  3. Consistency - language/layout
  4. Typography- audience/message/legibility
  5. Grid structure clear/consistence/navigable
  6. Graphic elements- bullet points/icon/lines/rules
  7. Attention to detail- spacing between letter/ lines/alignment/consistency

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